Wanderlust are proud to be B Corp Certified!
Being conscious of our environmental and social impact has always been part of Wanderlust's DNA, so becoming a B Corp was the next obvious step in their journey. Wanderlust's aim is not only to create high quality plant-based products that bring more wellness to the individual and the planet, but more broadly to lead the entire supplement market in sustainable practice driving innovations across the industry. Wanderlust's hope is that by being one of the first and few Australian supplement brands to become B Corp certified, Wanderlust will inspire the industry as a whole to do more good.
Living up to a B Corp certification is a big undertaking, but it is the reason Wanderlust get out of bed in the morning. Going through this process has given them a deeper understanding of how they are tracking and what they were already doing well, and to keep themselves accountable and challenged to continually do better. This is only the beginning – and Wanderlust can’t wait to take you along on the journey.
What it means to be B Corp certified
B Corp is a comprehensive, globally recognised certification given to organisations that can measurably prove that they are using business as a force for good. B Corps meet the highest social and environmental standards, balance purpose with profit, and are assessed across the main five areas:
At date of writing, over 470 companies across Australia and Aotearoa New Zealand are Certified B Corporations, and Wanderlust are proud to be counted amongst them.
It’s been quite a journey
Getting certified is not an easy or quick process. The B Corp certification process is administered by an independent non-profit organisation called B Lab, and the process is necessarily lengthy and rigorous to critically evaluate how Wanderlust's practices impact the environment, their community, employees, and customers. The assessment involves over 300 questions that companies must answer, and a final B Impact Score is provided. For Wanderlust, this meant almost 18 months of hard work by the entire team, providing evidence of their positive impact and submitting extensive documentation to back up their efforts. It was a huge team effort, contributed to with lots of passion and conviction by everyone.
For Wanderlust, this process actually began way back when we started Wanderlust events. From the beginning, the intent was to infuse their events with meaning and offer space for attendees to have personally transformative experiences. That movement has taken Wanderlust from a multi-day festival in the US to 50+ events produced all over the world—and a global community in the millions actively seeking to find their true north. As Wanderlust's business grew, so did their sense of responsibility to themselves, community, and planet. That is why Wanderlust worked hard for all their events to be B Corp certified, ensuring every facet of the festivals, from bump in/out to the type of yoga mats provided, had the environmental and social impact in mind.
Inspired by this spirit of doing good for the planet and people, Wanderlust's mission then expanded into a range of plant-active, herbal led supplements and wholefoods. Just as the clean beauty movement revolutionised the category, Wanderlust hope that their vision of consciously created products will spur innovation to set a new benchmark within the vitamin and supplement industry. Wanderlust have approached what they do differently from inception by questioning the use of coating agents, plastic packaging and animal-derived ingredients.
As a result, Wanderlust are among the few to offer plant-active, 100% vegan formulas that exclude over 20 avoidable ingredients.
Looking forward
Wanderlust have learnt a lot through this process and are more determined than ever before to continue doing good. The experience has given them a stronger framework and a more concrete action plan of what initiatives they want to tackle next, and where there is still room for improvement. For example, most recently Wanderlust conducted a review of their office space to make a call whether it met their latest environmental sustainability goals. This resulted in us moving to our new home – a B Corp certified office space that Wanderlust can proudly and consciously work from.
Wanderlust may not have all the answers you and we seek yet, but this is the start of something great and Wanderlust are committed to building a better tomorrow for all.
Click here to view the full range of Wanderlust Plant-Active Supplements
